Saturday, March 19, 2011

Funny or Offensive. You decide.

While perusing my favorite celebrity gossip sites, I stumbled onto this video about a "joke" infomercial Jimmy Kimmel recently released on his show. It advertises a fake diet called "The Hottie Body Jim Miracle Diet" where Jimmy eats 4/5 of the food his female guests are eating. The women eat 1/5 of whatever food they want and the result is the beautiful, stick-thin ideal body. He has a slew of celebrity guests including Heidi Klum, Emily Blunt, Scarlett Johansson, and Jessica Biel who each promote this special diet.

At first I thought it was funny until actress Kerry Washington shared: "I can eat whatever I want and still make women want to kill themselves." I was struck by how NOT funny this sketch is. I think Jimmy took it to an extreme, and in light of the recent Eating Disorder Awareness week, it is not funny to tell women that eating 1/5 of their food intake will make them beautiful.

I am also still stuck on that last image in the clip where Jimmy is on a motor chair looking overweight surrounded by the beautiful actresses on his commercial. To me that image reflects a sad reality where men are praised for having healthy appetites while women must refrain from eating 4/5 of their meals to maintain a "beautiful" meaning thin body.

You decide:


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